Amazon. Being present in search creates brand awareness, which can lead to conversions on other online channels. Impact of disabling search and relying solely on in-market advertising Many brands choose to use distributor sites to sell their products, especially in the CPG segment. Retail sites such as Amazon and Walmart provide immediate online storage through their marketplaces and are great retail engines in their own right.

Today's marketers need to test and find the right balance between search and product advertising on retail sites. Search marketing and in-market jewelry retouching service advertising complement each other and help support consumers at every step of the retail consumer decision journey. Marketers should invest in both of these channels – not showing up in search can have detrimental effects, especially when it comes to your competitors.

The Bing Ads research team conducted a study to understand the impact of disabling paid search campaigns throughout the consumer decision journey. The study involved asking a large CPG advertiser to suspend its Bing Ads campaigns in February 2017 and reallocate budget to its distribution partners instead. The results showed that two-thirds of the advertiser's ad clicks were not captured by clicks from organic search results when