Attach testimonials from satisfied clients
When people browse products and services online, one of the biggest factors that will prompt them to actually buy from you is seeing great online reviews. Adding testimonials to your website and social media pages can greatly boost your local users
SEO – Satisfied customers rate you well online, and your business is more likely to appear as a search result on almost all search engines.
First, ask frequent or loyal customers to review your business. Or, as new customers arrive, don't hesitate to prompt them to leave a review about your service. They can create a page on your Google My Business page, Facebook page, or a dedicated page on your website.
Better and more referrals can help you rank better on search engines. Take a donut shop in New York that has over 1,000 reviews on Google Business listings and an average rating of 4.6 stars. You'd better believe that someone looking for a donut shop in NYC, especially with all these rave reviews, is on a business trip.
The Donut Pub in New York is the Latest Mailing Database most popular donut shop in local searches
3. Optimize Voice Search
ComScore reports that by 2020, half of all search queries will be made by voice. With the rise of voice-enabled wearables, that's no surprise.
Many people use voice search to find nearby businesses, so be sure to optimize your page if you want an AI assistant like Siri, Alexa, or Google Assistant to pick and choose your brand.
One possible way to optimize voice search when improving local SEO is to create a Frequently Asked Questions (or FAQ) page.
People who do voice searches usually do their searches in the form of questions. Take some of the questions and questions you often have at work and create a full page to answer them. This can help your page become a valuable resource, especially in voice queries.
4. Write about local news and events
You can improve your local SEO by looking around town and documenting what's going on.
As long as you can relate your posts to any news and events happening in your area, you can produce consistent, region-specific content.
For example, if your city has a big concert on the weekend, create a post about the gig while staying relevant to your brand. A clothing store might create a blog post on fashion clothing to wear to the aforementioned concert, and then link to a specific item in its online store.
Check out lululemon's "Pride" related video posts to drive traffic to NYC. It features some of the branch's LGBTQ+ staff. Since posti