Roman Polishchuk CEO of the 7 Seeds online store. Retail Rocket Solution There is no one-size-fits-all personalization strategy, as each business and specific online store has its own characteristics. In the case of garden retail, the level of service plays a special role, because plants and flowers die in improper . The assortment in this case is updated very quickly: in addition to seasonal offers, the catalog and prices are constantly changing, taking into account the condition of the goods. Therefore, it is especially important to help customers navigate the rich and dynamic 7 Seeds catalogue. We have proposed the following solutions.
INcrease customer loyalty and provide them with a positive shopping experience through the implementation of a smart online merchandising strategy; Using our AI Personalization Engine module, create relevant product offers for each customer; Create for each client his own individual version of the site, rebuilding product Latest Mailing Database recommendations to his preferences and interests in real time. How to ensure ROI of 15,000% through a personal approach on the site: case "7 seeds" “In order to save time and simplify the Customer Journey in the 7 Seeds online store.
we have developed a strategy for personalizing offers, taking into account the company's field of activity - garden retail, where high service is the main condition for business prosperity. In addition to the usual pages for implementing recommendations, such as the Home page or the product card, we decided to use those pages that are often undeservedly underestimated by online stores - for example, a personal account and a 404 error page,” Mikhail, Retail Rocket manager. We use a personal approach on the pages of the online store "7 seeds" The history of the client's actions in the online store or the lack of action is an opportunity to analyze.