Knowing the browsing habits of our public is essential to impact them with specific advertising and achieve the long-awaited conversion. But we only have this data when our user browses from their computer or mobile. But imagine if you had all the data on what he does continuously, while in the metaverse, where he goes, what he does, what he sees, who he is with, and for how long. The possibilities are limitless. And this will result not only in our ways of doing marketing, 1 to 1, but in new jobs that don't exist right now. avatar analysts, use and behavior predictors, In what areas can we benefit? Development of new products and services.
We will have to rethink our entire relationship with our customers, turning transactions into experiences, be they leisure, educational or work, converting them to a 100% virtual format. Ecommerces, education, art, etc. They are fields that, without a doubt, are called to be redefined in a profound Latest Mailing Database way. A yacht has recently been sold for more than half a million euros that can only be used in the metaverse. Digital advertising . the new metaverse, will lead us to develop new formulas and mechanisms to impact the user in ways we never thought before. It will allow us to adapt each experience to the user, 1 to 1 marketing made reality. SEO positioning. one of the most affected will be SEO positioning, it will no longer try to position our website for specific terms, but the interaction will go more towards visual searches.
The brands that bet on a visual strategy will be the most favored. The main market players have already seen this topic and are taking the first steps. Semrush released a visual search guide in 2020 with guidelines to follow good practices. structured data, alts, file names, etc. Also in the Google guide to good practices for eCommerce, it is indicated how we should upload our products to the Google Merchand Center, and follow the recommended practices for Google images with the aim of positioning in Lens. This line is reinforced with Google's announcement to incorporate the MUM algorithm to Lens from the beginning of 2022.