Offered without distracting the entire site; Lead Generation: Especially in companies, these emails are sometimes sent to contact lists of partner companies for new contacts; Analysis: If you want to do qualification and analysis of your database, one option might be is to send emails with individual offers and see each contact who responds best to them. Automation Automation is not so much a form as it is a delivery method. This category includes all dependent triggers (navigation, form filling, contact updating) and does not require human intervention email sent.
A prime example of automation is transactional emails, that is, as the name suggests, those sent after transactions: emails confirming subscription to newsletters, sending Latest Mailing Database orders placed via e-commerce, shipping of the package itself. This format accompanies the necessary steps to use the website, so it can also be used as an additional marketing channel to support: Customer Experience: Every transactional email shows the user what action to take next. According to the message, it requires opt-in confirmation, defines the ship date of the item, sends materials for download; upsell: why not use service communication such as order confirmation to offer complementary products and promote sales.
Knowing the difference between newsletters, emails, and various types of email is just the first step in developing a marketing strategy. If you need advice on this matter, please contact us: we will help you develop a marketing plan. Silvia Pagano Digital Marketer, even though my first love is writing. You can find me in Milan, looking for insights into psychology, communication and marketing, taking some specific courses or hiding behind a stack of books. How to Accelerate Your Mobile Website Silvia Pagano Digital Strategy Mobile Marketing, Mobile Websites No Comments When it comes to mobile browsing.