Advertising Continue reading below As with SEO, the exact operation of the algorithm is not known. However, the results seem to be influenced by similar factors. User engagement with brand (observed correlation): There is strong evidence of a relationship between user liking a page, sharing a story, and other such social engagements on Facebook with higher ranking in Messenger. If I just liked the Chatbot News Facebook page, it is more likely to show up for the search query “news” in Messenger. User profile (correlation noted): My hometown is Sydney but I have lived in Germany for many years and have little contact with brands back home. However, for the “news” query, ABC News is right up there in the top five. Device Information (likely correlation): While a direct correlation has yet to be proven, I suspect a pattern between device location and results.
The language of the devices, unsurprisingly, also seems to have an influence. Keywords in brand profile (seen correlation): when hair masking service user engagement and user profile are equal, when you type “news”, you are likely to see brands with this phrase in their name username, their Facebook page name and other profile information. For all of the discovery tools above, if you haven't developed a bot, the result will be a standard Messenger conversation. So be sure to monitor this channel as customers become more accustomed to interacting on Messenger. But remember, Facebook isn't the only one who can direct people to your bot. We also see the emergence of directories, Botlist being the most popular having taken over the torch from the “App Store for Bots”, followed closely by BotPages. And don't forget our old friends at Google.
Have a dedicated landing page on your website dedicated to your bot, with the “Message us” button. So people can find you not only with Messenger search, but also with traditional Google search. This provides another opportunity to explain to your customer the benefits of your bot and build their trust. Advertising Continue reading below 2. Promote your Messenger bot Facebook is doing its part, but does that mean you can sit back and watch users walk in? I'm afraid chatbots aren't a case of 'build it and they will come'. Leveraging your personal media is a good place to start. Messenger bot marketing channels But you can also give your bot a paid boost with “Click to send a message” newsfeed ads that trigger conversations with Messenger bots as well as sponsored message ads (currently in beta) to anyone who has started a conversation with a company.