Even when you're selling to a company, you're selling to a person, and that person has interests outside of work. "You want to make sure that the story you're telling really resonates with the end audience you're trying to reach and that you're talking about buy email list what matters to them both professionally and personally," Sahota says. “For example, we made a series of infocomics for CIOs. The graphic novel format achieves the nostalgic aspect of an individual, while giving them information relevant to their career and what their pain points are and how the to resolve." IBM CIO infocomic the disrupter 2.

Engage Professional Buyers on Personal Channels Data-driven articles, white papers, and business strategy e-books perform well on LinkedIn and other professional channels. But that content sticks out like a sore thumb on Facebook, where it's limited by photos of your friends' kids and humorous memes. "An individual's attention span in buy email list advertising is very minimal, especially when it comes to places like Facebook," Sahota says. "Every channel has a purpose. Most people are on Facebook for personal things, so if you're going to hit them on Facebook, you want to hit them in a way that's going to resonate with them personally. You're going to get dropped off if you don't not immediately grab the person with an emotional hook or with entertainment.

You take them through the story and then take them to the content you want them to actually consume. I think OUTAGE hasdoes a great job because the creative aspects of the suspense pull you in right away. You immediately wonder what buy email list is going to happen. You want to watch the whole movie and you learn about mobile and how mobile can help you along the way. " 3. Establish an emotional connection Commercial buyers consume stories the same way everyone else does, with their brains and hearts. Despite how much we all love technology, we sympathize with people. And fiction has been proven to increase empathy and social connection.