Marketing Automation can help organizations save time, boost productivity, prioritize, and drive revenue. Sounds great, right? As long as automation is used properly and strategically, it can truly transform a business. Keep reading for 6 must-know ways Phone Number List to use marketing automation to take the business to the next level. Marketing automation systematizes and automates important and/or repetitive marketing and demand generation tasks for Phone Number List your business. While automation is by no means a replacement for team members, if used properly, it can help support the team by allowing them to set and forget tasks that keep day-to-day operations running smoothly. Drive Better Business Outcomes with Marketing Automation If you have automation software, these are 6 ways you can and should be using it! 1. Segment Your Contact List by Industry (And Use Smart Content!) If you’re selling a service to Phone Number List multiple industries, chances are that prospects within each industry will respond to different messaging. The same goes for prospects at different stages of the funnel, prospects at different levels of engagement…the list goes on. In that sense, segmentation is crucial. Marketing automation software can easily segment your database by everything from industry and job title to Phone Number List company size and engagement level. When your contacts are automatically segmented, you can create email campaigns, landing pages, and other content with tailored messaging that goes to the right audience at the right time, every time. Once you segment your contacts, you can then use smart content to write one piece of content and change up certain areas of copy or images so that one segment sees specific messaging customized to them, while another segment sees a tweaked version that’s more relevant to them. 2. Keep Your Database Clean Marketing efforts are only as good as their data. A cluttered database will skew metrics and make it difficult to achieve full campaign success. Contacts are constantly changing: people switch jobs, move locations, or delete their email addresses! If, Phone Number List for example, an email marketing campaign goes to email addresses that are no longer valid, the emails will hard bounce. This negatively impacts deliverability, messes with reporting, and wastes time and energy! By using a tool like InSycle, you can keep your database clean, updated, and organized automatically. You can deduplicate contacts, standardize how contacts look in your CRM, consolidate fields, delete bad data, and much more. InSycle will also integrate with many CRM, making automated database organization that much simpler. 3. Set up a Lead-Nurturing Workflow It takes several touches to engage with a lead, and even more to Phone Number List convert them. But not every lead is ready to convert – in fact, most aren’t! Setting up automated workflows that nurture leads will keep leads interested with minimal effort.